Book Marketing

The Authors Marketing Powerhouse

There’s a lot of research evidence out there to support the notion that more than 75% of book sales are earned by the quality of their covers. It’s easy to understand that a strong title and graphics will grab a buyer’s attention – and in a marketplace with more than a zillion titles floating around, an author needs all the edge he or she can get.

Let’s face it, there are some real turkeys out there and no matter what lies between the covers it’s unlikely these books will ever get more than the briefest of glances before a potential reader’s eye roams quickly to the next in line.

So how do authors give themselves a fighting chance of getting noticed? It’s simple – get a cover that makes people pause when they scan the bookshelves or run through the endless pages of listings on the Amazon website. SEE MORE AT: http://joemccoubrey.com/do-readers-judge-a-book-by-its-cover/

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