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How To Market An Ebook - New Report Released By Wilmington NC Marketing Firm FPFG
Top ranked marketing and publicity firm offers no charge report focusing on Internet marketing strategies for ebook marketing
[ Wilmington NC August 6, 2012 ] The Free Publicity Focus Group, a top ranked Internet marketing and publicity firm based in Wilmington NC, has released 'How To Market An Ebook'. The report focuses on how book marketing strategies have been impacted by recent changes in the publishing industry and offers vital information for those hoping to successfully market an ebook in the Internet marketing environment.
"The marketing model used for books," stated McCauley, "has changed, and this is especially true for ebooks and related products. New book marketing models (and most traditional models) must now be primarily Internet based. There is nothing new in that of course. Today authors and writers generally do not have the marketing machinery of the big publishing houses behind them. They will necessarily have to learn the basics of effective Internet marketing, versus using outdated marketing methods and ineffective models."
The Free Publicity Focus Group offers marketing consulting services to authors and publishers, small business and service business clients. The company specializes in marketing strategy development. The range of specific services includes search engine marketing, search engine optimization, Internet marketing and publicity and a host of other services that assist companies and individuals in the implementation of marketing strategies that produce results.
"Every target market for any particular ebook is specific in regards to age, gender, geographic region, wants, needs and preferred approach. Developing an effective ebook marketing strategy in the Internet marketing environment is every bit as difficult as building a marketing strategy for a brick and mortar business. Our goal is to assist clients in navigating the minefield of options out there and to develop and implement marketing strategies that produce sales."
The company offers no charge ebooks, reports and video training at the Free Publicity Focus Group website. These can be downloaded and put to use immediately by those hoping to create success by utilizing proven, common sense marketing methods, tools and strategies. McCauley offers one final piece of advice that is especially important to those who hope to create success in today's inbound marketing environment.
"Don't use a tool or method," McCauley continued, "because of hearsay or because someone else said it should be used. Failure often results from concentrating on a marketing tool, rather than concentrating first on the blueprint - the strategy. The underlying strategy is the key component, as it is this plan that will determine WHICH methods the individual should use, HOW they should be used, IF, WHEN and WHERE they should be used."
Don McCauley is available for media interview and can be reached using the information below. More information is available at the website. The new report is available at no charge at the group's website at http://www.freepublicitygroup.com/how-to-market-an-ebook.html.
Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses, authors and professionals create low cost and no cost publicity and marketing campaigns to increase sales. The primary goal is to demonstrate how anyone can develop an effective marketing and publicity campaign for little or no money. This is accomplished by utilizing cutting edge strategic marketing and publicity resources. He serves as facilitator of the Free Publicity Focus Group. He is the co-founder of 'Book Marketing - The Authors Marketing Powerhouse', and serves as host for several of 'The Authors Show' radio programs.
Free Publicity Focus Group
Author Receives International Recognition Through U.S. National Indie Excellence Awards
Ottawa, Canada, June 5, 2012 -- The Sixth Annual National Indie Excellence Awards recognized “You’re Special Wherever You Are” by Kita Szpak in the category of Children’s-Inspirational/Motivational as a finalist.
This national award, based in Los Angeles, CA is open to all English language books including small presses, university presses, independent publishers and self-published authors. Works published in 2009, 2010 and 2011 were eligible for consideration.
The competition is judged by independent experts from all aspects of the indie book industry, including publishers, writers, editors, book cover designers and professional copywriters. They select award winners and finalists based on overall excellence of presentation.
“You’re Special Wherever You Are” is a picture book/pre-chapter book that includes three stories about a camel, a zebra and a dragon, who are all a little different. They show us how important it is to be yourself no matter what the situation may be.
“We appreciate you; we applaud you and thank you for your great work. You are contributing to make independent publishing a great sector in the literary community,” said Ellen Reid, President of the National Indie Excellence Book Awards.
For more information please visit: http://www.indieexcellence.com/index.html and http://www.picturebookstories.com
Author, Publicist, Speaker
Book Marketing, ‘The Authors Marketing Powerhouse’, Announces New Video, 'The Best Marketing Strategy Ever Created'
Book Marketing, The Authors Marketing Powerhouse, serves as a community of authors and allows authors to actively engage in promotion and publicity for marketing purposes. Authors can upload author photos, bios, book covers, video and book trailers. It also offers discussion forums, segmented groups and events listings. Facebook and Twitter integration are available
Don McCauley of the Free Publicity Focus Group recently announced the release of a new training video entitled 'The Best Marketing Strategy Ever Created'. The new video clearly details what authors and writers must do to achieve real success in the inbound Internet marketing environment. The new video is available at the Book Marketing site.
"This new training video," McCauley stated, "is an attempt to clear up the confusion regarding what really creates results - sales - for authors and writers. We constantly hear reports from many sources about the low success rates of today's published and self published authors. There are many reasons for this, but the primary reason is the failure to follow the simplest of ideas in regards to how successful Internet marketing is achieved. Book marketing is a bit of an art and a bit of a science. 'The Best Marketing Strategy Ever Created' pinpoints one of the primary causes of failure and offers the solution. The video is offered in the Book Marketing Master Class Series."
Don McCauley is a marketing and publicity strategist and is the facilitator of the Free Publicity Focus Group, a top ranked marketing and publicity firm. McCauley serves as the host for several segments of The Authors Show. He is co-founder of The Authors Marketing Powerhouse and developed the Book Marketing Master Class series of training videos available at the site. Danielle Hampson is the Executive Producer of The Authors Show radio group of programs, The Authors Show TV version and is the CEO of eBroadcastMedia.com.
Book Marketing, branded as 'The Authors Marketing Powerhouse', allows authors and publishers the opportunity to upload photos, bios, book covers, video and book trailers. The site also offers discussion forums, segmented special interest groups and allows for event listings. Each author can develop a personalized page. In addition the site allows for integration with Facebook and Twitter. The site is a joint collaboration, developed by Don McCauley and Danielle Hampson.
"We believe this site offers a real opportunity for authors, publishers, self published authors and publishing companies," stated Mr. McCauley, "as the site offers so many options, opportunities and possibilities. It can be treated as a place to create awareness of one's work while, at the same time, the site allows the author to network with like-minded individuals. No cost video training is provided to members at the site. The segmented groups allow for the exchange of book marketing ideas, while the discussion forums can serve as an educational resource for those who may have a need to increase their own knowledge in regards to creating marketing and publicity plans that produce real results. All of this can be integrated with social networking technologies. The site can serve as a centralized hub for book marketing activity, education and networking."
Group discussions include website design and search engine optimization, marketing and publicity, audio and video, writing fiction and writing non-fiction. There are segmented group discussion for children's authors and Christian authors. Forum discussions include book marketing strategies and website optimization strategies. Groups and discussions can be created by participants, subject to moderator approval.
Appearances on The Authors Show, Internet radio and tv versions, are produced by Danielle Hampson of eBroadcastMedia.com. The shows offer professionally produced radio and TV interviews that are broadcast worldwide.
More information is available by visiting the Book Marketing site at www.TheAuthorsMarketingPowerhouse.com. Questions about Book Marketing can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com. Questions about The Authors Show, radio and tv versions can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com.
Free Publicity Focus Group
The Authors Show Announces New Show For Authors, Writers and Publishers, 'The Book Marketing Show'
The Authors Show is a top ranked Internet radio show featuring books and authors from all genres. The new segment presents authors who offer book marketing tips, advice, methods and tools to help others successfully market books in today’s search engine driven, Internet book marketing environment
Danielle Hampson President of eBroadcastMedia.com, WnbNetwork.com, and Executive Producer of The Authors Show, announced today a new segment of The Authors Show. 'The Book Marketing Show' presents traditionally published and self-published authors, who offer book marketing tips, advice, methods and tools to help others successfully market books in today’s Internet book marketing environment. The show is hosted by both Don McCauley, facilitator of the Free Publicity Focus Group, and Danielle Hampson.
"We all know," McCauley stated, "that the Internet continues to drive larger and larger percentages of book sales today. The old marketing models are quickly falling away. Today's Internet based marketing systems and models necessitate the use of up-to-date strategies, based on what will produce sales results today, versus what used to work in the past."
The Authors Show, Internet radio and Internet TV versions, are produced by Danielle Hampson of eBroadcastMedia.com. The shows offer professionally produced radio and TV interviews that are broadcast worldwide. Segments include The Authors Show, The Business Authors Show, The Christian Authors Show, The Children's Authors Show, The Wellness Authors Show and The Authors Show TV version. Authors of published books may request an invitation to appear on any of these shows by visiting The Authors Show website.
"The new show is exciting," Mr. McCauley continued, "as we hope to present authors and writers across all genres. The guests will honestly describe their journey though the book marketing process. Every book is different, every target market unique and every marketing strategy must be specifically tailored to those target market profiles. Listeners will hear about what worked, what did not, what produced great results and also what failed miserably. We expect the audience to be authors, writers and publishers and we hope to provide some down-to-earth, no-nonsense strategies for successfully bringing books to the marketplace today."
McCauley and Hampson are also co-moderators of Book Marketing, 'The Authors Marketing Powerhouse'. Book Marketing allows authors and publishers the opportunity to upload photos, bios, book covers, video and book videos. The site also offers discussion forums, segmented special interest groups and allows for event listings. Each author can develop a personalized page. In addition the site allows for integration with Facebook and Twitter. Group discussions include website design and search engine optimization, marketing and publicity, audio and video, writing fiction and writing non-fiction. There are segmented group discussions for children's authors and Christian authors. Forum discussions include book marketing strategies and website optimization strategies. Groups and discussions can be created by participants, subject to moderator approval.
“This new show is a natural progression for The Authors Show” said Ms. Hampson, “With so many authors turning to us for advice and ideas on effective book marketing, getting the tips directly from authors who are successfully marketing their work just makes sense. And since interviewing authors is what we do, creating a new show on this specific topic is an win-win for everyone.”
More information is available by visiting TheAuthorsShow.com. Authors, writers and publishers can access the new show at TheBookMarketingShow.com. More information on Book Marketing, The Authors Marketing Powerhouse is available at TheAuthorsMarketingPowerhouse.com.
Danielle Hampson is the creator and Executive Producer of The Authors Show radio group of programs, The Authors Show TV version and is the CEO of eBroadcastMedia.com. Don McCauley is a marketing strategist and is the facilitator of the Free Publicity Focus Group, a marketing and publicity firm.
Questions about The Authors Show, radio and TV versions can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com. Questions about Book Marketing can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com.