Book Marketing

The Authors Marketing Powerhouse

Don McCauley
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  • Wilmington, NC
  • United States
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Don McCauley's Groups

Don McCauley's Discussions

Book Marketing - How To Get In Front Of Your Target Buyers

Here is a quick pop quiz. As a person marketing a book, would you rather: a. Get in front of 1000 people, some of whom may be interested in your book, or b. Get in front of 100,000 people, all of…Continue

Tags: market, books, a, an, ebook

Started Mar 22, 2013

Top Ten Reasons Why Your Internet Marketing Plan May Fail

1. MARKETING IN THE INTERNET ENVIRONMENT REQUIRES A DIFFERENT APPROACHIf you are using methods and strategies proven to work in the real world in the past, these old school strategies will most…Continue

Tags: marketing, internet

Started Apr 3, 2011

Are You The Invisible Author?
8 Replies

(adapted for authors from a previous Free Publicity Pro blog post)Way back in the day, I had a client who owned a transmission shop in a city of 100,000 people. His transmission shop was named 'AAA…Continue

Tags: keyword, keywords, strategy, social, media

Started this discussion. Last reply by Kurt-Celeste Burnum Oct 30, 2013.

The One Key To Making Your Book Successful In The Marketplace
5 Replies

We have all heard the story. The one about that really great book. You know the one. It’s a really great book that did not make it in today's marketplace. It was a great book that failed.Conversely,…Continue

Tags: positioning, branding, pr, book, marketing

Started this discussion. Last reply by Darin M. Preston Sep 22, 2013.


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Don McCauley's Page

About Me

I am a marketing strategist with over 30 years of experience. I help individuals, small businesses and professionals create low cost publicity and marketing campaigns to increase sales. I demonstrate how anyone can develop a massive marketing and publicity campaign for little or no money by utilizing cutting edge strategic marketing and publicity resources. The goal is always to produce bottom line results

I serve as facilitator of the Free Publicity Focus Group. I am an author and currently write for regional and national print and electronic publications. A also serve as host of The Authors Show radio program, a production of I am an Inbound Marketing Certified Professional and am Web CEO University Certified.

Marketing Experience
Prior to establishing my marketing and publicity consulting business, I spent many years as a marketing manager and trainer for several large US corporations. I have also personally built three highly successful service businesses from scratch across three different industries.

I spent 8 years as marketing director of a regional corporation. During this time I was responsible for developing, implementing and managing marketing and publicity campaigns involving:

* newspaper
* television
* radio
* direct mail
* Internet
* magazines
* seminars
* trade shows

I then switched sides and entered the field of print media.

Media Experience
After a period of time serving as Director of Sales for a regional newspaper, I eventually moved on to start a highly successful regional magazine, serving as editor.

It was here, during my time in print media, that I began to realize the enormous potential for building publicity and marketing campaigns using free publicity resources in both traditional and electronic media.

Based on this I started the Free Publicity Focus Group. I bring somewhat of a unique perspective to any situation, as I have sat on both sides of the table. I now share this successful, real world experience, my strategies for gaining free publicity and my methods for building campaigns for little or no money with hundreds of companies and individual clients.

Don McCauley's Blog

How To Market An Ebook

Marketing an ebook requires a different approach than the traditional approach used for print books. The strategy for marketing ebooks successfully necessarily requires an Internet based approach. The mindset of the Internet book buyer is different than the traditional buyer. The Internet book buyer will respond differently. Two resources are available in regards to this topic.

A recent blog post on marketing ebooks from the Free Publicity Focus Group can be found…


Posted on June 13, 2012 at 5:40am

Book Marketing Strategist Offers Marketing Strategy Analysis For Authors And Publishers

The no-charge Marketing and Publicity Strategy Analysis report covers specific topics relevant to marketing and publicizing books in the current Internet marketing environment


[July 15, 2011 - Wilmington, NC] Book marketing strategist Don McCauley offers book marketing training to authors and publishers. His message is clear and simple -  don't fall prey to using tools and techniques that do not produce real world results - sales.

"There is…


Posted on July 16, 2011 at 5:00am

Comment Wall (8 comments)

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At 12:50am on February 27, 2011, Pattimari Sheets gave Don McCauley a gift
Just dropped by to say hello.
At 9:21pm on October 27, 2010, Sherry Ellis gave Don McCauley a gift
Thanks for creating this site!
At 3:54pm on October 11, 2010, Winona Rasheed gave Don McCauley a gift
At 1:20pm on May 29, 2010, Mary J Nickum gave Don McCauley a gift
Thanks for being my friend.
At 12:15pm on March 24, 2010, Deb Martin-Webster said…
Howdy Don, thanks for inviting me. What a great resource for writers!
At 8:33am on March 20, 2010, kgcummings said…
thank you Don. I like the "feel" of this site.
At 8:20am on March 20, 2010, kgcummings said…
Hello Don, we did a radio interview last year! It was fun and a happy memory in my journey through life. Smiles, Kathy
At 4:23pm on March 19, 2010, Cathy Puett Miller said…
Thanks, Don, for this opportunity. I look forward to finding uot more from this resource.



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