Here is a quick pop quiz. As a person marketing a book, would you rather: a. Get in front of 1000 people, some of whom may be interested in your book, or b. Get in front of 100,000 people, all of…Continue
Started Mar 22, 2013
1. MARKETING IN THE INTERNET ENVIRONMENT REQUIRES A DIFFERENT APPROACHIf you are using methods and strategies proven to work in the real world in the past, these old school strategies will most…Continue
Started Apr 3, 2011
(adapted for authors from a previous Free Publicity Pro blog post)Way back in the day, I had a client who owned a transmission shop in a city of 100,000 people. His transmission shop was named 'AAA…Continue
Started this discussion. Last reply by Kurt-Celeste Burnum Oct 30, 2013.
We have all heard the story. The one about that really great book. You know the one. It’s a really great book that did not make it in today's marketplace. It was a great book that failed.Conversely,…Continue
Started this discussion. Last reply by Darin M. Preston Sep 22, 2013.
Marketing an ebook requires a different approach than the traditional approach used for print books. The strategy for marketing ebooks successfully necessarily requires an Internet based approach. The mindset of the Internet book buyer is different than the traditional buyer. The Internet book buyer will respond differently. Two resources are available in regards to this topic.
A recent blog post on marketing ebooks from the Free Publicity Focus Group can be found…Continue
Posted on June 13, 2012 at 5:40am
The no-charge Marketing and Publicity Strategy Analysis report covers specific topics relevant to marketing and publicizing books in the current Internet marketing environment
[July 15, 2011 - Wilmington, NC] Book marketing strategist Don McCauley offers book marketing training to authors and publishers. His message is clear and simple - don't fall prey to using tools and techniques that do not produce real world results - sales.
Posted on July 16, 2011 at 5:00am