Marketing an ebook requires a different approach than the traditional approach used for print books. The strategy for marketing ebooks successfully necessarily requires an Internet based approach. The mindset of the Internet book buyer is different than the traditional buyer. The Internet book buyer will respond differently. Two resources are available in regards to this topic.
A recent blog post on marketing ebooks from the Free Publicity Focus Group can be found here:
A recent video posted at the Free Publicity Focus Group site can be found here:
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